Inquiries: nana.yoshida@gmail.com

Welcome to our maison
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About Nana N Yoshida (Artist/Designer/Tailor/Stylist)

Nana N Yoshida is an interdisciplinary artist based in Brooklyn, New York. Her artwork includes cut-and-sewn creations, collage, drawings, photography, and assemblage. As an artist, she began designing and making her own clothes at the age of 15. By the age of 20, all clothes she wore--from pull-over tops, jeans to technical outerwear--were her own creations.

Though Nana NY has designed her own clothes, she didn't have an ordinary "passion for fashion" that other designers typically have growing up. She created clothes out of necessity in order to have something that fitted her body well and satisfied her tastes at the same time.

She never used a commercial dress forms to create clothes for her body. Instead, she used (and still uses) her own body for draping her own garments which then become the samples. Also using her body as a canvas, she has presented her work of art wherever she went. Because she wears these samples, she is always aware of the level of comfort and durability of each garment she creates.

Nana NY was born and raised within the Special Wards of Tokyo, and moved to Brooklyn, NY, in 1996. She has lived in a few different neighborhoods in Brooklyn before settling near the A/C train in the year 2000.

About ync by nny

Yn Couture by Nana NY is a design house where sartorial items are made to order. Yn Couture's "yn" (pronunced [in]) refers to yin and yang's yin in Japanese. This New York-based design house was named yn for two general ideas in which Yn Couture's unchanged mission is rooted since its founding in 2003.

The first idea is external. It was to break away from the typical images of bright side of the fashion industries. On the other side of the industry, there were always seamstresses working with minimal wages, wastes from overproduction, and consumers who do not look like runway models.

All Yn Couture products are made by the artist Nana N Yoshida. There are never unhappy seamstresses behind the brand.  Also at Yn Couture, most remnant materials are used for other purposes such as making small accessories so that wastes are minimized. Additionally, all Yn Couture's first samples are made for Nana as a fit model. Nana is petite in height, and a lot curvier than standard models. Many of Yn Couture's items are made to fit and compliment curvy bodies. 

The second idea is internal. Nana NY believes that a person's inner self is yang (light), and outfits are mere yin (shadow). Outfits are there to help enhance the wearer's precious inner character. Yn Couture’s items would never wear a person, but they are to be worn. Yn, also meaning rhyme in Japanese, strives to support the wearer’s confidence by raising their vibe.

At the maison Yn Couture, Nana N Yoshida successfully designed and created made-to-measure outfits for projects such as photo shoots, music videos, and concert tours for clients that include Lil' Kim, Eve, Olivia from G-Unit, Trina, Fergie, Rihanna, and Ms. Lauryn Hill. She has also worked with companies such as Supreme New York, Nike, and Guinness.

Between the late 90s and the early 2010s, Yn couture's ready-to-wear items and accessories, all made by Nana NY in small batches in Brooklyn, New York, were exclusively sold at some of NYC's most avant-garde boutiques including Patricia Field, Hotel Venus, and A New York Thing on Hester Street until these stores closed their physical locations.

Now we launched an online store where ync by nny accessories are available for purchase. Please visit store.yncbynny.net 


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